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Editing Song Alert Templates

This article is written for Digital Managers Sales Staff

This article is part of a series on Song Alerts.

The templates used when sending Song Alerts can be managed in the Futuri Control Room under Instant Alerts > Templates and then selecting the Medium (Email / SMS / Twitter) from the drop-down at the center of that page.

Remember to save each medium's templates before moving on to the next medium.

For general information about Song Alerts, click here.

For more information on Opting In and Unsubscribing from Song Alerts, click here.

Types of Alert Templates

The following can be edited in the Futuri Control Room:

  • Song - When a user signs up for an alert when a specific song plays
  • Opt In - Template first sent to email and SMS subscribers to confirm their address.

Character Count Restrictions

Character count is an important limitation to note when modifying your SMS and Twitter alerts templates.

SMS alerts longer than 160 characters will be split into multiple messages and then re-assembled on the user's device. However, it is possible that some carriers or devices will not re-combine templates or will deliver them backwards. Futuri will make every effort to split messages at the ends of words/links to make them as legible as possible, but we would recommend keeping SMS alert templates safely below 160 characters.

Twitter alerts longer than 140 characters will be rejected by Twitter and will not be posted, so it is important to make sure Twitter alerts are safely under 140 characters.

As you're typing each SMS and Twitter template, a character count will appear under each text box, with sample data substituted for each replacement token (i.e. title, artist, Twitter handle). Please keep in mind that your real data will often be longer than this sample data, so aim low with your character count.

Email HTML vs. Body Template

In each email template, you'll see a text box for "Text Body" and another for "HTML Body." If a user opens the email in a client that reads HTML (such as Gmail or Outlook), he/she will see the HTML Body, but if the user opens the email in a plain-text client (such as some older webmail interfaces), he/she will see the Text Body template.

It is a good idea to fill out both, and if you have any questions on formatting HTML, please check with your station's digital team or Futuri VIP Support.

Rotating Alert Templates

For SMS and Twitter alerts, you can rotate multiple templates so that users don't receive the same message each time. To add more templates, click "Add" under the last template and type a new message. Once you have multiple templates in place, you can then click "Delete" next to any template you wish to remove. Remember to save at the bottom of the page when you're done adding and deleting templates.

Available Replacements

The following replacement variables can be used when filling out Song Alert templates in the Futuri Control Room. The variables described here will automatically be replaced with the appropriate value when an alert is sent.

Replacement Variable Details
%a Artist Name (valid for Song alerts)
%t Song Title (valid for Song alerts)
%n Alert Requester's Name (for Futuri Mobile app users)
%s Station Name
%w Voting Window Name (i.e. "You Control the Music")
%l Shortened URL of your Voting Window
%u Shortened unsubscribe URL (must be included in all email and SMS templates)
%o Shortened opt-in URL (valid only for opt-in templates and should always be in them)
%@ List of Twitter user(s) who requested a Twitter alert (should be in all Twitter templates, preferably at the start)
%p Sponsor tag. If you need to daypart a sponsor or set a start/end date for a campaign, Futuri VIP Support can schedule a sponsor tag for your templates, and the scheduled sponsor tag will be inserted in place of %p. If you don't need to daypart/schedule the sponsor, you can just put the text directly in the template, without using %p.

NOTE: If any of the above values can't be replaced, they will be removed from the alert. Users should never see these replacement tokens in the final alert.

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