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Sharing songs on Facebook and Twitter

This article is written for Digital Managers Sales Staff Air Talent

This article overviews the way users can share songs on social media with #engage and Futuri Mobile apps, as well as how you can customize the templates used for these posts.

With both products, users can share their requested songs with their Facebook friends and Twitter followers, encouraging them to go back to your station website or mobile app and vote with them. These posts drive unique traffic to your station website and grow your brand's "Social Reach" on these networks.

These products each have separate song share templates, allowing you to tailor the call to action and sponsor messaging for each product separately.

General information on song share templates

Below is a list of the placeholder tokens that can be used in these share templates:

Placeholder Definition
%a Artist
%t Title
%s Station name
%l (lowercase "L") Link back to the station website
@s Station Twitter handle (only valid for Twitter shares)

The following things are generally true when sharing songs on Facebook:

  • The share description text is not editable by the end user.
  • Facebook shares will link to one place (typically your station website), and any other links will not be clickable.

Facebook shares contain a graphic, which should be at least 200x200. If you would like the graphic to display "hero-style" (i.e. above the text instead of next to it), it should be 615x300 (or larger, as long as it has the same aspect ratio). The difference in layouts is illustrated below:

The following things are generally true when sharing songs on Twitter:

  • The user can edit the share template before posting the Tweet.
  • Tweets must be 140 characters or less, with all replacements. Keep in mind that some song titles will be longer than others, and that users will be more likely to trim the original template if it's over 140 characters.
  • It's a good idea to include a link back to your website from this template.
  • If the Twitter share template is left blank in the Futuri Control Room, the system will use the Facebook template instead.

What is "Social Reach"?

Futuri’s “Social Reach” metric counts the number of impressions from all social posts from our system to Facebook and Twitter on behalf of your station.

  • How does it make my station successful? W​hen advertisers buy airtime or banner ads on your site, they’re paying for the impressions that those units will generate. Social Reach is that same concept, but for listener-generated social media activity. In addition to giving you an impressive number to show sponsors, each social post from Futuri’s system averages four clicks back to your station’s site or app!
  • How can I drive Social Reach on the air? C​ome up with a hashtag for users to use when sharing songs, to tie in with something you’re talking about on air. Read those posts on air, retweet them, and let your listeners know that they’re part of the conversation!

#engage song share templates

#engage share templates are managed in the Futuri Control Room under #engage Look & Feel > Playlist Options.

As of July 2017, Facebook no longer supports the ability to send images with these posts from the Futuri Control Room. Instead, we would recommend using Open Graph Markup directly on your station's site with an image that can be used for posts like these. If you add Open Graph Markup and your changes aren't being reflected in your Facebook shares, try to use Facebook's Sharing Debugger tool, which will trigger Facebook to crawl your station's site again.

Futuri Mobile song share templates

NOTE: The information below applies only to stations whose mobile app was built by Futuri. If you have embedded your #engage window into another developer's mobile app, the templates and behavior will match what's already been described above.

In Futuri Mobile apps for music stations, each song has a share button, where the user has the following options:

  • Share on Facebook - posts as a "link" status on the user's timeline
  • Share on Twitter - posts as a tweet on the user's timeline
  • Open Mic - allows the user to record a short audio message to send to the radio station

The text configurations for Facebook and Twitter shares can be found in the Futuri Control Room under Mobile App > Social Integration.

As of July 2017, Facebook no longer supports the ability to send images with these posts from the Futuri Control Room. Instead, we would recommend using Open Graph Markup directly on your station's site with an image that can be used for posts like these. If you add Open Graph Markup and your changes aren't being reflected in your Facebook shares, try to use Facebook's Sharing Debugger tool, which will trigger Facebook to crawl your station's site again.

If your station has #engage in addition to your Futuri Mobile app, those voting features will also appear in your app, and will pull from the same templates that you've configured for #engage

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