Badges

This article is written for Digital Managers Air Talent

Futuri Mobile allows users to earn Badges by engaging with the station's app. There are a number of default Badges in place for each station, and you can create new ones as well. Incorporating a sponsor into Badges is easy to do.

Badges are enabled by default for most Futuri Mobile apps, but if you'd like to disable the feature, you can email Futuri VIP Support.

NOTE: In order to earn Badges, app users must be signed in to the app using Facebook.

Badge Fields

New Badges are created in the Futuri Control Room under Mobile App > Create New Badge . Below is a description of each field in this form:

Field: Description:
Icon The image associated with the Badge. See below for details on creating Badge Icons.
Name The name of the Badge as seen by users.
Type The category under which the Badge falls. See below for information on each Badge Type.
Action Requirement How many actions/shares/votes are required to get the Badge.
Description A description of the Badge that users will see before they have acquired the Badge
Post-Aquisition Description A description of that Badge that will show AFTER they have the Badge. This is typically a good place to link to coupons or official contest entry forms.
Facebook Share The description attached to Facebook post when a user shares this Badge.
Twitter Share The default text suggested to the user for sharing this Badge on Twitter (keep in mind the 140-character limit).
Unlock Codes Comma-separated list of values that can be entered on the Badge page to unlock this Badge instead of completing the Action Requirement (above). See below for more information on Unlock Codes.
Earnable Status A checkbox denoting whether the Badge will be displayed and earnable in the app right now.
Priority Badges with priority 1 are shown before priority 2, etc. Badges without a priority are shown last.

Badge Icons

If you need to upload a new Icon that has not been used by your station before, navigate to Mobile App > Upload Badge Icon in the Futuri Control Room. You will need a small version (53x53) and a large version (184x184), and both should be .PNG files.

We have provided a .PSD template that you can use if you'd like, and it can be downloaded by clicking here: [small | large]

Badge Types

Below are the Badge Types available and how each is earned.

Badge Type: How Type is Earned:
Generic Song Votes* User casts [Action Requirement] votes for or against songs in the app.
Positive Artist Votes* User casts [Action Requirement] positive votes for songs by the same artist in the app.
Negative Artist Votes* User casts [Action Requirement] negative votes against songs by the same artist in the app.
Multi-Artist Positive Votes User casts [Action Requirement] positive votes for a group of pre-determined artists. This is ideal for concert promotion.
Consecutive Voting Days User casts at least one vote each day for [Action Requirement] straight days.
Early Morning Votes User casts [Action Requirement] votes between 4am and 6am station time.
Happy Hour Votes User casts [Action Requirement] votes between 4pm and 7pm station time.
Late Night Votes User casts [Action Requirement] votes between 12am and 3am station time.
Weekend Votes User casts [Action Requirement] votes on Saturdays or Sundays.
Open Mic Submissions User submits [Action Requirement] Open Mics within the app.
Twitter Shares / Facebook Shares User shares on Facebook or Twitter [Action Requirement] times.
Song Code Votes User votes [Action Requirement] times for or against songs sharing a certain sound code (Takeover stations only).
Geolocation Sponsor User enters a location [Action Requirement] times. See below for more information about geolocation-based Badges.
Geolocation Group Sponsor User enters one of several locations [Action Requirement] times. A practical example of this would be a restaurant sponsor with several locations in town, where the user can visit one location to earn the badge. See below for more information about geolocation-based Badges.
App Usage / Login - Daypart Users open the app at a specific time of day, as determined by you

* - These Badge Types can be broken down into Global (all songs), Playlist Only (songs in the "Vote" tab), or Voting Session/Takeover Only (for stations with #engage Pro).

Unlock Codes

Each Badge can be given an Unlock Code that allows the user to earn the Badge without completing the Action Requirement. This can be used for VIP listeners, staff who need to test a link in the Post-Aquisition Description, or for other creative contesting.

At this time, it is not possible to have an Unlock-Only Badge, but stations have accomplished this by setting a Badge's Type to Generic Song Votes with an Action Requirement that is unrealistic, such as 1 million. This way, users will not be able to earn the Badge the traditional way and will only earn it by entering the Badge's Unlock Code.

Unlock Codes are typically given out in person at events or through VIP email newsletters, surveys, or Instant Alert templates.

Enter-to-Win Contesting Through Badges

There are several ways to use Badges as an entry vehicle for larger contests.

Because users are signed in to Facebook when they earn Badges, Futuri VIP Support can pull a list of Badge earners for you, and you can use that data to pull a winner for a contest.

Alternately, you can put a link in the Post-Aquisition Description that goes to a contest form on your station's web backend. We would recommend keeping this entry form brief, since the user has already gone through several steps to earn the Badge.

It may be necessary to wrap your contest URL in HTML. If you need help doing this, please contact Futuri VIP Support. We would recommend giving your Badge an Unlock Code so that you can earn it yourself and test the link.

Geolocation-based Badges

Location-based Badges are earned when a user is within 100 meters of a pre-defined address. In order to earn location-based Badges, users must have allowed your app to access their location.

Geolocation-based Badges are not currently compatible with any Futuri platform outside of the Futuri Mobile app.

Local Deal Categories

Before creating a Location-based Badge, you will need to add the location to our system. Locations are referred to in the Futuri Control Room as "Local Deals," and each Local Deal is part of a "Local Deal Category." Before creating your first Local Deal, you'll need to have a Local Deal Category for it. You can organize the categories however you like.

To create a Local Deal Category in the Futuri Control Room, navigate to Mobile App > Local Deals / Partner Directory and click New Category at the bottom of that page.

The Category will need a name, and you can optionally upload an Icon (to be used in future geolocation features).

Once you've added your category, you're ready to add your Local Deal.

Local Deal / Sponsor Groups

If you want to create a Badge that can be earned by visiting one of several locations, you can create Sponsor Groups (separate from Local Deal Categories). While Local Deal Categories are designed for similar categories (i.e. Restaurant, Retail, Auto Dealer), Sponsor Groups are designed for a sponsor that has multiple locations. A practical example of this would be a restaurant sponsor that has multiple locations in the listening area, and users can visit any one of the area locations to earn the same Badge.

To create a Sponsor Group, navigate to Mobile App > Local Deals / Sponsor Group and create a new Sponsor Group.

Once a Sponsor Group has been created, you can add individual Local Deals to it (using the steps below), and you can create a Badge based around this Sponsor Group by choosing Geolocation Group Sponsor under Type when creating a Badge.

Local Deals

To create Local Deals in the Futuri Control Room, navigate to Mobile App > Local Deals and click New Sponsor at the bottom of the page.

Give the sponsor a Name and Address. Once the address is set, Futuri will automatically populate the actual Latitude/Longitude.

Add the Local Deal to at least one Local Deal Category. You can also optionally upload icons (to be used in future geolocation features).

If you are using Sponsor Groups (for multiple locations for the same sponsor), you can add your Local Deal to that Sponsor Group when creating the Local Deal. If you are not using Sponsor Groups, you can keep this field blank.

Once you've saved your location, you can create a Badge associated with that location.

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