This article will walk through what it means when topics are designated as "Hot," "Trending," "Flat," or "Stop" in TopicPulse.
Our development team worked with the brightest minds at Edison Research to define when a topic should be categorized as Hot, Trending, Flat, or Stop. Edison Research is the firm that manages exit poll research for all of the major networks during every election season, making them specialists in managing large amounts of data in real-time.
When Topics enter our system, they are marked as New and Flat. Some topics fail to gain any traction and don't move beyond Flat, so they then move to Stop status if they’ve not encountered engagement for a specific amount of time.
Topics that are receiving high levels of social engagement during a specific amount of time (based on our algorithm) will be marked as Trending. Once the engagement level declines (and it becomes "old news"), the topic will be marked as Flat and later as Stop.
Topics that are experiencing significantly higher levels of social engagement during a specific amount of time (based on our algorithm) will be marked as Hot until their trajectory returns to normal levels. At that time, they may be marked as Trending until the number of online mentions levels off to Flat and eventually to Stop status.