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Interactive Song Ratings

This article is written for Program Directors

Interactive Song Ratings is a feature that allows users to enter some basic demographic information (age range and gender) the first time they participate with #engage. That age and gender information is then associated with any votes the user makes within #engage, and once they've given that info once, their preferences are saved on their computer, so they'll apply to any #engage station whose site the user visits.

This feature is designed to be an unobtrusive, "set-it-and-forget-it" way to collect informal music research from your audience.

This feature can be enabled in the Futuri Control Room under #engage Look & Feel > Playlist Options, and results can be viewed under Instant Request Songs > Interactive Song Ratings.

We use the industry-standard "pop score" to determine a research result for each song, as follows:

Action: Pop Score:
Like +1
Love (Alert Sign-Up) +1.5
Dislike -0.5

You can easily filter results by age or gender, and you can choose whether to include ALL votes (i.e. voting sessions and requestable votes), or just simple "like" / "dislike" interactions.

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