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#engage Best Practices

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Song Alerts

Best Practices

Promote song alerts at least once in every daypart (pre-produced imaging and live mentions)

  • Hoping that website users accidentally discover this ratings-driving feature is not an effective strategy

 

Review and update your alert templates, to keep them fresh for your audience

  • Make sure you’re taking advantage of the rotating templates for SMS and Twitter templates

 

Review Interactive Song Ratings in the Futuri Control Room on a weekly basis to see what songs your audience is most interested in

  • The “LOVE” score within the “Interactive Song Ratings” represents a listener’s strong passion via alerts

 

Copy Examples

Never miss your favorite songs! WXXX song alerts notify you just minutes before it plays next - get all the details STATIONWEBSITE.COM
That was the new one from ARTIST. Don't forget you can sign up to get a text when that one plays next...just go to STATIONWEBSITE.COM to sign up!

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Social Triggers

Best Practices

Choose 3-5 songs from your on-air rotation and create a Twitter campaign with Social Triggers - change them out on a weekly basis for the most effective strategy

  • Example Twitter copy: “We’re playing TITLE by ARTIST right now thanks to YOU! Vote for your favorite songs at LINK!”

 

Rotate your templates so the audience will see a different message each time the social trigger will be posted

  • For example, if you’ve set it to repeat 5 times, add 5 variations of the template so that they feel more “authentic” each time

 

Use Social Triggers to drive traffic to related content on your website

  • For example, if you have a morning show interview with Taylor Swift or a blog post about Jon Bon Jovi, link to them through a Social Trigger whenever Taylor Swift or Bon Jovi plays for the rest of the day.

 

Copy Examples

We're jammin' to SUGAR by @maroon5. We've still got that chance for you to meet them! More details: LINK

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Standard & Stylized Voting Sessions

Best Practices

Wrap voting sessions around stopsets to drive listeners into the next quarter hour

  • This is a Nielsen-proven strategy for growing ratings. It also builds a listener expectation that after commercials, the next song will be a voting session winner.

 

Keep your UPick voting sessions short (15-20 minutes) so that the call-to-action has some urgency to it

  • Most of your votes will happen within the first few minutes after promoting of the session on the air

 

Take advantage of Futuri’s social media integration to post to Facebook and/or Twitter when your UPickStart plays

  • You can either post all of your voting sessions to your social channels, or just daypart them to key strategic times

 

Current-based stations: you should stay away from including Power songs in UPick voting sessions

  • Instead, highlight different categories, such as throwbacks, power recurrents, or new music

 

Copy Examples

The next song you hear on STATION will be a winner picked by you! Pick the next song we play at STATIONWEBSITE.COM

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Top Song Voting Sessions

Best Practices

Top Song works best either at the top of the hour or at the beginning of a music sweep

Current-based stations: Artist and song separation goals should be looser with Top Song than your regular rotations (45-65 minutes)

  • If categories are too “tight”, they will be “separated out” and will not be able to win a voting session

 

Suggestion: Current-based stations: use Top Song for a “Throwback Thursday” feature, so as not to cause rotation issues with your Power Current categories

Suggestion: Gold-based stations: Top Song can be most effective when paired with a theme

  • I.E. “12:00 Hair Cuts” (with 80’s hair bands) or an “Artist of the Day Spotlight” feature

 

Copy Examples

Vote up the songs you like, and vote down the songs you don't. Pick the hottest song this hour at STATIONWEBSITE.COM!
You choose the throwbacks we play on STATION! Pick your favorites at STATIONWEBSITE.COM and we'll play the most voted song right at the top of the hour!

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Takeover Voting Sessions

Best Practices

Most popular Takeover strategies

  • Nightly 7p-12a feature (more popular with current-based/younger-targeted audiences)
  • Daily 12pm-1pm/lunchtime feature (more popular with gold-based stations)

 

Be careful not to turn on Takeover TOO early

  • Casual visitors to your site may expect you to be playing Takeover winners all the time (and if they find that you’re not currently playing the winners, they might assume you never really do)

 

Takeover is a great opportunity to bring a sponsor along for a “website takeover” too

  • Schedule different layouts at different times, so you could make your #engage window (and your Takeover sponsor) more prominent during your Takeover hour/daypart

 

With separation goals, keep it loose. Takeover hour(s) shouldn’t sound exactly like all of your other programming

  • Consider including a special “Oh Wow” category of songs to call attention that this is something different.

 

Copy Examples

Today on The Lunchtime Takeover - you decide what's on the menu. Choose every song we play between Noon and one...just go to STATIONWEBSITE.COM and pick the music you want to hear.

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Countdown Voting Sessions

Best Practices

Takeover Countdown is designed for up to 12 songs and is perfect for a daily “Top # at #” feature

You'll want to provide a Takeover Countdown playlist that is at least a few songs larger than your regular countdown

  • For example, if you're playing a Top 6 countdown, we would recommend a playlist of at least 10 songs (so that there's still some suspense when they're battling it out for #1)

 

Keep a very loose artist separation during countdown (I.E. 3-5 minutes) to prevent multiple songs from the same artist “clumping together” toward the end of the countdown

  • Remember, unless you've requested differently from Futuri VIP Support, our more complex separation goals (like category and sound code goals) are automatically ignored during Takeover Countdown, in order to maintain some integrity for the vote

 

Copy Examples

Today at 5...It's Futuriville's Most Wanted Countdown - which song will e #1, that's up to you! Get to STATIONWEBSITE.COM and let your vote be heard!

Related Links

FaceOff Voting Sessions

Best Practices

FaceOff works best as an entire hour/entire show feature

FaceOff can also be used as a “One Winner an Hour” and works best with featured/special music (I.E. throwbacks or “Oh Wow” songs)

  • Make sure that none of your FaceOff options are scheduled in between winners

 

IMPORTANT: The two lists of songs are each a separate playlist. You should avoid having any duplicate songs in the two lists, otherwise your audience may see that same song next to itself in the middle of the queue

  • As a back up, we do have protections in place to make sure that the same song cannot “FaceOff” against itself in the #1 spots (in the event that a song is accidentally on both playlists)

 

Copy Examples

We've pust HOST's and COHOST's favorite songs against each other at STATIONWEBSITE.COM. Are you team HOST or team COHOST? Vote up your favorites and pick the next winner at STATIONWEBSITE.COM
It's the age old question - Beatles or Rolling Stones? We've put up playlists of both iconic artists at STATIONWEBSITE.COM. Vote up your favorites, then choose whether we should play The Beatles or The Stones this hour!

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Discussions

Best Practices

Update your Discussion Topics (or add new ones) once per daypart (or even more often if you have a lot of interaction)

Only post Discussion Topics when you can moderate the content

  • Remove inappropriate comments as quickly as possible

 

If you're overly concerned about "trolls", try disabling anonymous replies and blocking users who are unwelcome

  • You'll want to disable anonymous replies if you're going to implement a blocking policy

 

Don't leave stale/old Discussion Topics up. If people see a topic with "dated" replies, they're less likely to participate

  • If you deactivate all Topics, the "Discussions" module in #engage will not be displayed at all

 

Copy Examples

Join the conversation! We're talking about TOPIC at STATIONWEBSITE.COM. What do you think?

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